Leveraging Member Forward™, a CRM application from HGS Colibrium, Affinity Health realized lower fixed head costs, improved workflow, and saw productivity in its sales organization increase by 40 percent.
For more than 30 years, Affinity Health Plan, Bronx, NY, has offered state-sponsored free or low-cost health coverage to Medicaid
recipients and to those with no health insurance at all. Affinity works with more than 26,000 primary care and specialty doctors
and other health providers to make sure its members get the services they need. Recently, the health plan expanded its offerings to
include Medicare Advantage and the Health Insurance Marketplace.