MANAGING HEALTH INSURANCE MARKETPLACE SALES WITH BPO AND Tuo® 360

A national health plan wanted to upgrade its sales products in the new Health Insurance Marketplace. They turned to business processing outsourcing and Tuo 360, a CRM overlay solution from HGS Colibrium, Inc., to stand up sales staff across the U.S. in a completely new market.

A healthcare organization that delivers health insurance solutions for the under-insured and uninsured in more than 20 states saw the need to upgrade its sales infrastructure as it launched products in the newly created Health Insurance Marketplace. The health plan turned to business processing outsourcing (BPO) through Customer Interaction Services (formerly Colibrium Direct) from parent company HGS, as well as Tuo 360®, a CRM overlay designed specifically for the health insurance industry. With the BPO solution and Tuo 360® in place, the health plan was able to:

  • Stand up an entire sales staff across the United States in a completely new insurance market and in time for open enrollment
  • Improvements in sales metrics, including efficiency and close rates
  • Meet the demands of open enrollment across multiple states

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